The 25 greatest Premier League goals ever — ranked
Standfirst: one or two sentences that sell the piece and contain the main search phrase.
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Opening paragraph — the hook. Lands the angle in the first two lines so readers coming from Google or social know they're in the right place.
Body copy runs at a comfortable reading width with generous line height. Links to other Golazo Junkie articles sit inline, like this one, which keeps older “hidden” articles reachable for Google.
25. [List item title]
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Item copy — why it's on the list. Each list item gets its own heading so it can show up in search and be linked to directly.
“Pull quote goes here — the line people will screenshot.”
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